Vice President of Sales

About Bushbalm

Bushbalm is The Bikini Line Skincare Expert, providing effective, results-driven solutions for ingrown hairs, dark spots, and razor bumps—everywhere on the body. Born in Ottawa, we’ve rapidly grown into one of Canada’s most exciting startups, secured a deal on Dragons’ Den, and have been recognized among Ottawa’s fastest-growing companies. With a thriving eCommerce presence, expanding retail footprint, and strong connections with waxing and beauty professionals, we are redefining the skincare industry.

Why Join Us?

• Shape the Future of Professional Skincare: Expand Bushbalm’s presence in 7,000+ waxing salons and beyond.

• Drive High-Impact Growth: Lead and scale the Professional Channel, a major growth driver for the brand.

• Collaborative Culture: Join an innovative, passionate team where growth and collaboration are central.

About the Role

As VP of Sales, Professional Channel, you'll strategically lead sales, account management, and education within the waxing, sugaring, laser, and spa industries. You will create scalable growth strategies, expand distributor relationships, and lead a dynamic team dedicated to growing our professional accounts. Collaborating cross-functionally with Marketing, Brand, and Product teams, you'll position Bushbalm as the essential skincare brand for waxing professionals.

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and implement scalable sales strategies in conjunction with the Sales Manager, optimizing lead generation and accelerating revenue growth.

• Identify, initiate, and secure strategic distributor relationships and high-value B2B salon partnerships to expand market presence beyond current operations.

Account Management & Retention

• Oversee the strategic direction of Account Management to enhance customer relationships, ensuring consistency and increased reorder rates.

• Work closely with the Sales Manager to introduce and oversee growth-oriented programs (adoption, conversion calling, etc) to significantly increase client lifetime value.

Team Leadership & Development

• Recruit, mentor, and strategically develop a high-performing Sales, Account Management, and Education team, providing senior-level guidance and support to the team. 

• Bring to the table strategic playbooks for hiring and bringing in the right Sales, Account Management, and Education talent. 

• Develop structured, repeatable sales processes alongside the Sales Manager to optimize conversion rates and overall team efficiency.

• Collaborate closely with Marketing and Brand teams to strategically evolve educational and training initiatives tailored for professionals.

Sales Operations & Analytics

• Develop and maintain a scalable, long-term infrastructure for Sales and Account Management pipeline management, ensuring alignment with strategic growth objectives. 

• Define, implement, and monitor scalable, revenue-based key performance indicators (KPIs) for lead generation, sales conversions, account management success, and overall professional channel performance, ensuring clear and effective bonus and incentive structures.

• Leverage comprehensive data analytics to drive strategic sales decisions, continuously improving outcomes in collaboration with the Sales Manager.

Qualifications & Experience

• Minimum of 8–10 years progressive leadership experience in B2B Sales, Account Management, or Channel Leadership within Beauty, Skincare, Spa, or Professional Salon industries.

• Demonstrated track record of scaling Professional or B2B channels to $10M+ revenue.

• Proven success building and managing distributor relationships and strategic partnerships within beauty.

• Experience developing educational programs, certification programs, or structured professional training.

• At least 5–7 years in a Director or VP leadership role, mentoring high-performing sales/account management teams.

• Skilled in cross-functional collaboration, particularly with Marketing, Brand, and Product teams.

• Proficient with CRM platforms (preferably HubSpot), data-driven sales forecasting, pipeline management, and defining measurable sales KPIs.

Bushbalm is an equal opportunity employer committed to fostering an inclusive and supportive work environment. If you're ready to make a significant impact and shape the future of professional skincare, we’d love to meet you!