Senior Data Analyst

Location: Remote/In-Office/Hybrid 

About Us:

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 16,000+ waxing salons.

About the Role:

We’re looking for a Senior Data Analyst to drive data-informed decision-making across our multiple business lines. You’ll play a key role in analyzing the customer journey and building essential data pipelines to help marketing, product, and operations teams optimize performance and scale profitably. 

This is a strategic, hands-on role ideal for someone who thrives in a fast-paced, growth-oriented environment and enjoys connecting data insights directly to business impact.

Responsibilities:

Reporting & Dashboards:

• Design and maintain self-serve dashboards for teams using primarily Looker Dashboards.
• Build automated reporting pipelines to ensure accurate, real-time insights across the organization.
• Standardize KPIs (CAC, AOV, LTV, churn, ROAS, etc.) and communicate results clearly to non-technical stakeholders.

Analysis:

• Analyze the end-to-end customer funnel: traffic sources, acquisition costs, conversion, retention, and lifetime value (LTV).
• Build and maintain cohort analyses to track customer retention, repeat purchase rates, and subscription behaviour.
• Partner with marketing to measure campaign performance, attribution, and ROI across paid and organic channels.
• Support segmentation and personalization initiatives to improve customer experience and retention.
• Partner with growth and product teams to design and analyze A/B tests on website UX, pricing, and offers.
• Evaluate promotional effectiveness, channel mix, and audience targeting.
• Identify key levers for improving conversion rate and customer retention.

Who You Are:

• 4–7 years of experience in analytics, with at least 2+ years in DTC, e-commerce, or digital consumer brands.
• Experience building and automating dashboards and reports for non-technical users.
• Strong SQL and data visualization skills; proficiency in BI tools, Shopify and Google Analytics and knowledge of ad platforms (Meta Ads, Google Ads, TikTok Ads, etc.).
• Comfortable with coding languages such as Python and familiar working with data warehouses such as BigQuery, Snowflake or Redshift.
• Excellent communication skills and the ability to translate data into actionable insights.
• Familiarity with predictive modelling (LTV forecasting, churn prediction, etc.) is a plus.

Perks & Benefits:

• Competitive salary and comprehensive benefits package.
• Flexible work environment (remote/hybrid options where applicable).
• Health and wellness benefits, including a lifestyle spending account.
• Professional development opportunities to support career growth.
• Free access to our award-winning products.
• Inclusive and dynamic company culture with team-building events.
  
  

This position requires completion of a project as part of the application. Carefully review the below section outlining the project and include it with your submission. Applications submitted without the completed project will not be considered.

Join us in redefining body care and making an impact in the beauty industry!

[Project]

To apply for this position, please complete the below project.

Which NBA teams had the best record when being down 10+ points / 15+ points / 20+ points in the 2024-2025 season?

Which teams had the worst record when being down 10+ points / 15+ points / 20+ points in the 2024-2025 season?

For this project assume you have no access to an API and you can only get data directly from: https://www.basketball-reference.com/

Here is the link to the October games in the 2024-2025 Season: https://www.basketball-reference.com/leagues/NBA_2025_games-october.html

• The 2024-2025 NBA Season lasted from October 2024 to June 2025.
• Each month has the summary of all the games in that month and links to their respective box scores.

Here is an example of the play-by-play of a game where you can determine the deficit incurred by a team: https://www.basketball-reference.com/boxscores/pbp/202410280PHO.html

- The Suns were down as much as 18 points (in the first quarter 26-8) but they managed to come back and win 109-105. So this would be a win for the Suns being down 10+ points and 15+ points.

Submit your code with the answer to the above question and a description of how you approached this problem.

• How did you go about collecting the data? 
• What data did you decide to collect? 
• What challenges did you face?
• Where did you store the data? What led to that decision?
• How did you summarize the data to answer the question above?