Retention Marketing Manager

Location: Remote/In-Office/Hybrid

About Us: 

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 20,000+ waxing salons.

About the Role:

The Retention Marketing Manager will be responsible for planning, executing, and optimizing Bushbalm's Email and SMS retention marketing programs across both DTC and B2B channels. 

This role will own the day-to-day retention calendar, lifecycle campaigns, segmentation, testing, and creative execution while managing the Retention Marketing Coordinator. The ideal candidate is strategic, data-driven, highly organized, and passionate about creating personalized customer experiences that drive retention, repeat purchases, and customer lifetime value.

The Retention Marketing Manager is a new role. It will report directly to the Senior Retention Marketing Manager.

The salary range for this role is $80,000 to $90,000 CAD.

Responsibilities:

• Lead the planning and execution of Email and SMS campaigns across DTC and B2B channels, ensuring retention initiatives support product launches, promotions, and business priorities.
• Own and optimize customer journeys including Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Replenishment, Loyalty, Subscription, and Winback.
• Develop audience segmentation strategies using customer behavior, purchase history, and engagement data to deliver personalized customer experiences.
• Own the retention creative strategy, including campaign messaging, testing, and customer journey optimization across Email and SMS.
• Manage and mentor the Retention Marketing Coordinator, providing direction, feedback, and support on campaign execution and QA.
• Analyze campaign performance and optimize key KPIs including Open Rate, Click Rate, Revenue per Recipient, Repeat Purchase Rate, and Customer Lifetime Value.
• Partner with Brand, Creative, CX, and Data teams to align retention initiatives with product launches, promotions, and seasonal campaigns.
• Drive ongoing A/B testing and experimentation to continuously improve retention performance and customer engagement.
• Oversee retention platforms including Klaviyo, Postscript, and related marketing technology to ensure campaigns and automations follow best practices.

Who You Are:

• You have 3–5 years of experience in lifecycle, CRM, or retention marketing within ecommerce.
• Experience training and managing direct reports
• Proficient in Shopify, Klaviyo, and ideally Postscript as well.
• Passion for working in Skincare or Beauty and e-commerce

Perks & Benefits:

• Competitive salary and comprehensive benefits package.
• Flexible work environment (remote/hybrid options where applicable).
• Health and wellness benefits, including a lifestyle spending account.
• Professional development opportunities to support career growth.
• Free access to our award-winning products.
• Inclusive and dynamic company culture with team-building events

Join us in redefining body care and making an impact in the beauty industry!

At Bushbalm, we believe in a people-first hiring experience. We do not use artificial intelligence (AI) to screen, evaluate, rank, or make decisions about candidates at any stage of our recruitment process. All applications are reviewed by members of our hiring team, and hiring decisions are made by people based on each candidate's qualifications, experience, and overall fit for the role. We are committed to providing a fair and transparent recruitment experience for every applicant.

Bushbalm is committed to fostering an inclusive, accessible workplace where all employees and applicants are treated with dignity and respect. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process. If you require accommodation during the hiring process, please notify us and we will work with you to meet your accessibility needs.