Influencer Marketing Manager

As featured on Dragons' Den, Bushbalm Skincare is a fast-growing leader in the skincare industry, on a mission to become the go-to solution for bikini line and body care, all while empowering users to feel more confident in their skin. Available nationwide at all Ulta Beauty locations and at over 5,000 waxing salons, Bushbalm is bringing its innovative products that help with hair removal and empowering mission to even more people across North America.

To apply for this position, please create an influencer brief that you would use to promote a new scented ingrown hair oil. Feel free to be creative—select a scent that you think would resonate with our audience, choose an influencer who aligns with our brand, and outline your proposed strategy, including the key messages and asks. We’re excited to see your ideas!

Role Information: 

This is a full-time position. If you’re a smart, ambitious, and self-driven individual seeking to thrive in a fast-paced and rewarding environment, we’ve got the perfect opportunity for you! As an Influencer Marketing Manager, you'll collaborate directly with the Senior Director of Brand Marketing and VP of Growth.

Responsibilities:

• Lead influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.
• Strengthen current influencer strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking.
• Manage and report on gifting programs.
• Retain the current influencer base, as well as identify, actively source & reach out to new influencers in line with the brand voice and overall business strategy for ongoing & upcoming campaigns + maintain relationships.
• Develop an ambassador program to drive affiliate marketing and a stronger pipeline of UGC content.
• Own the influencer strategy from start to finish which includes; research and source influencers, build creative hooks and concepts, create briefs that clearly outline deliverables, negotiate, report and analyze campaign efforts.
• Collaborate cross-functionally within the marketing team, product development, and creative teams to ensure alignment and integration of influencer initiatives with overall marketing efforts.
• Working closely with Social Media Manager to collaborate with external content creators to facilitate content for social media organic usage.
• Monitor industry trends, competitive activity, and emerging platforms relevant to influencer marketing.
• Manage the influencer budget, ensuring effective allocation of resources to maximize ROI.
• Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram and TikTok.

Role Requirements 

• You’re passionate about skincare! 
• A minimum of three years with relevant influencer marketing experience.
• Proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales.
• Strong roster of existing relationships with influencers and key opinion leaders.
• Strong understanding of social media platforms, influencer marketing trends, and best practices.
• Impeccable organizational skills with a resilient, positive mental attitude.
• Strong negotiating skills.
• A strong ability to work cross functionally with key stakeholders to understand how brand partnerships support the wider business context and objectives, and translate them into actionable tasks and takeaways.
• Highly KPIs driven and data obsessed.
• Strong sense of urgency: deadlines are met, communicate issues proactively, and action items with appropriate speed.
• Located in Ottawa or Toronto, Ontario.

Bonus Skills 

• You’ve used a CRM.
• You’ve worked in the skincare industry.
• Experience hosting influencer events including management and tactical execution to foster relationship building and brand loyalty.

Ideally, you are: 

• A lifelong learner; you come into every new opportunity ready to learn and make yourself better.
• A team player.
• Self-sufficient and organized.
• Able to build strong relationships with influencers and creators.

About Bushbalm: 

Bushbalm is a skincare brand that solves common skin challenges, such as ingrown hairs, dark spots and razor bumps everywhere on the body. Think bikini line, underarms, legs or the tush. The company is headquartered in Ottawa and on a mission to be the number one skincare product for the bikini line and underarms.

The unique product line, ecommerce first business model, a largely untapped retail opportunity and fast paced culture make Bushbalm one of Ottawa’s most attractive startups to learn and grow. In 2020 the company landed a deal on Dragons’ Den and became the 3rd fastest growing company in Ottawa. In 2021, the company was awarded Ottawa's Fastest Growing Companies and in 2022, the CEO was recognized as Ottawa Business Journal's 40 under 40.

Work Perks: 

• Work closely with a team of experts in the DTC start-up world.
• Health benefits.
• Lifestyle spending account.
• Office culture and environment.
• Flexible working hours.
• Free access to award winning skincare.

Apply Here