Brand Marketing Manager

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.

• Work in a collaborative and fun environment that values creativity and fresh ideas.

• Gain strong opportunities for career growth and professional development.

• Help expand a brand that is available in Ulta Beauty locations nationwide and 6,500+ waxing salons.

About the Role

This is a full-time position. If you’re a smart, ambitious, and self-driven individual seeking to thrive in a fast-paced and rewarding environment, we’ve got the perfect opportunity for you! As a Brand Marketing Manager, you'll collaborate directly with the Senior Director of Brand Marketing.

Responsibilities:

• Develop and execute 360-degree marketing campaigns, ensuring all brand touch points—social media, email, SMS, website, retail, influencer collaborations, and PR—work cohesively to amplify new product launches.

• Oversee Bushbalm’s DTC social media strategy, ensuring engaging, on-brand, and high-performing content across Instagram, TikTok, Facebook, and other emerging platforms.

• Collaborate with the email & SMS marketing team to align messaging and promotions across all channels for cohesive brand storytelling.

• Work closely with the design team to develop creative assets that align with brand campaigns and marketing initiatives.

• Own the brand marketing calendar, ensuring all key launches, promotions, and content initiatives are executed on time and in alignment with business goals.

• Lead brand campaigns and key projects, from ideation to execution, ensuring they drive engagement, retention, and revenue growth.

• Collaborate on photoshoots, working with photographers, models, and creative teams to ensure high-quality visual content that aligns with the brand’s aesthetic.

• Own go-to-market strategies for new product launches, ensuring seamless execution across all marketing channels.

• Monitor and analyze marketing performance and KPI metrics to optimize content, campaigns, and engagement strategies.

• Stay ahead of industry trends, competitors, and best practices to ensure Bushbalm remains a leader in skincare marketing.

• Collaborate cross-functionally with internal teams, including product development, retail, and customer experience, to align on messaging and initiatives.

• Organize and manage creative assets for the brand and company
  
  

Who You Are:

• A brand storyteller with 3-5 years of experience in brand marketing, social media, or digital marketing, preferably in the beauty, skincare, or wellness space.

• Experienced leading a team.

• Highly organized with strong project management skills and the ability to juggle multiple priorities at once.

• Creative and strategic—able to think big-picture while also executing day-to-day tasks with precision in a fast-paced environment.

• Deeply familiar with social media content trends, platform best practices, and influencer collaborations.

• Experienced in collaborating with designers, content creators, and marketing teams to bring campaigns to life.

• Analytical and data-driven, with a keen eye for performance metrics and an ability to adjust strategies accordingly.

• Strong copywriting skills with the ability to craft engaging, on-brand messaging.

• Passionate about skincare, self-care, and creating a brand that resonates with consumers.
  
  

Bonus:

• Familiarity with e-commerce platforms like Shopify and digital marketing tools such as Klaviyo, Archive, and a CRM.

• You’ve worked in the skincare industry.

• Experience with paid social media advertising and performance marketing strategies.

• Experience hosting events including management and tactical execution to foster relationship building and brand loyalty.
  
  

Perks & Benefits:

• Competitive salary and comprehensive benefits package.

• Flexible work environment (remote/hybrid options where applicable).

• Health and wellness benefits, including a lifestyle spending account.

• Professional development opportunities to support career growth.

• Free access to our award-winning products.

• Inclusive and dynamic company culture with team-building events.

How to Apply: If you’re excited about this opportunity, we’d love to hear from you! This role has an application form below, which requires a project submission. 

Your Application Project

To apply for this position, please create a marketing campaign brief for a new scented ingrown hair oil. Feel free to be creative! Select a scent that you think would resonate with our audience and outline your proposed strategy. 

Your brief should include:

• Campaign concept

• Content plan

• Creative execution ideas, such as an event, photoshoot concepts or collaborations

• Go-to-market strategy, outlining how you would bring this launch to life across multiple channels

• Key messaging and asks to ensure brand consistency

Join us in redefining body care and making an impact in the beauty industry!